“Patrick, l’Esprit du Sport”, originally a French brand, was founded in 1892 by Patrick Benetau. With a lifespan of over a hundred years, it can look back on an extremely rich history. At its peak in the 60s, 70s and 80s, Patrick was widely known and was not only worn by famous soccer players like Platini, Keegan, Papin and Laudrup but also present in volley, rugby, cycling and squash.
Patrick and the 2 stripes
Patrice Marie Beneteau designed his very first pair of shoes in 1892 in Pozauges, a small village in the Vendee (France). As from the 20-ies Patrick also gets acquainted in cycling and boxing and not only in the famous soccer shoes. Already in 1929 Patrick discovers, as one of the first, the effect of sponsoring top sportspeople and stars. This strategy forms the foundation of their exponential growth. Stars like cyclist Jacques Anquetil and soccer players like Jean-Pierre Papin, Michel Platini and English top players Kevin Keegan were legendary devotees of Patrick. After World War II, he chooses to reform the brandname Patrice to Patrick. This name is receptive to all languages and this enables him to promote and to export the brand worldwide. Soon Patrice and his “chaussures techniques” will be the guaranty for reliability and innovation.