IFME was launched in 1999 as the original brand of Marubeni Footwear. With a priority on the healthy development of children’s feet, the brand was developed based on research and development with Japanese based medical professionals specializing in children’s feet. Since 2009, IFME had sold a total of 16 million pairs of shoes globally. The name IFME, short for “IF it was ME,” reflects the brand’s deep commitment to customer satisfaction. This attitude is upheld throughout all aspects of production and distribution. The brand concept – making shoes that support the healthy development of children’s feet – remains at the heart of IFME