Established in 1949, Anima Sana In Corpore Sano, meaning “A Sound Mind in a Sound Body” is an old Latin phrase from which ASICS is derived and the fundamental platform in which the brand still stands. The company was founded more than 60 years ago by Kihachiro Onitsuka and is now a leading designer and manufacturer of performance athletic shoes, apparel and accessories. Today, ASICS has cemented its position as the leader in performance running that is well-loved by sports enthusiasts.